A Pickup Project : a one stop shop

  • home design
  • project management
  • re-purposing of existing space 

Dana Pickup doesn’t see spaces as they are, she sees them as they could be. It is Dana’s fundamental belief that all spaces in homes can have a purpose and that virtually anything can be done on a tight budget. With A Pickup Project, Dana's creative approach and deep pool of reasonably priced, expertly skilled trades people get home projects of all scale done with budget and timing in mind.  

Make a house a home

APP capitalizes on trusted resources to create homes that honor the history of the structure, that reflect how clients live on a daily basis, and that put to good use a home's every nook and cranny. Dana helps clients figure out what their aesthetic is and how to use what they already have at their disposal to make their space their own. A Pickup Project aims to help people live smartly and proudly in their personalized spaces.  

Keeping it simple

APP takes away the overwhelming and stressful nature of doing home projects. Dana does this by scaling her degree of support based on the needs of her clients - from holding a client's hand through the whole process to stepping in for targeted consultations as needed. A Pickup Project makes projects of all scope and size approachable and even enjoyable for homeowners. 

Dana does this by, among other things:

  • brainstorming initial spatial concepts and layouts
  • bringing in architects (if needed) and the right trades people for estimates and selection
  • providing recommendations on room use and design
  • sourcing finishes and furniture for a space






From a hobby to A Pickup Project

Over the years Dana Pickup's vision has transformed her own homes. From converting a one bedroom 900 square foot pre-war apartment in Brooklyn, NY to accommodate a growing family, to adding charm and warmth to a newly built 5000 square foot home in the country, to gutting, adding on to, and re-configuring a 1950s Cape Cod in the Philadelphia suburbs. Renovating these varied personal spaces has given Dana a depth and breadth of experience reinventing homes of all different scales. Neighbors, family, friends and passers-by saw what Dana was doing and reached out to her for input on their apartments and houses. It was realized that Dana's friendly suggestions and network of resources were helpful to both homeowners and to the builders doing the work. And thus, A Pickup Project came to life. 


Dana continues this same "friendly advice" approach with A Pickup Project. She treats each project as if it were her own home - with an attention to detail, time, and budget - all of which are addressed with ease. 

To check out  Dana's bio pop over to the Contact page.


Word on the Street...

Dana was invaluable on our project from start to finish. She brought in three excellent contractors for estimates and helped us choose the best match for our project. She was in constant communication throughout the whole project, and never let a concern or question go unanswered. We have bought and fixed up many old houses and have some experience with renovations. But without Dana’s resources, advice and expertise, we could not have the beautiful, life-changing!, finished product that we have.
— Large Scale Renovation
I was so grateful to find A Pickup Project because I really needed help getting focused on my home improvements. Home improvements weren’t something I enjoyed thinking about or working on and yet I knew they needed to be done. APP helped me organize, priorities, and put into action the improvements I wanted to make - and even helped me see a few things that I didn’t realize needed improving. Dana is efficient and businesslike, but has the vision of an artist
— General home improvements

I feel such a debt of gratitude to Dana from A Pickup Project. She helped transform my kitchen into a space I love. She was great to work with from the conception of our design to the final last details of our remodel. She has great vision, an eye for details, and is a task manager that can keep you on schedule. I couldn’t be more pleased.
— Kitchen renovation
We approached Dana to help guide us in our kitchen remodel project, but what we received was much more than just advise. We had a basic idea of what we wanted to achieve in our project. Dana helped change our concept to a complete vision. She facilitated the contractor selection and used her experience to help with design decisions. Dana always made herself available to meet with a anyone necessary to keep the project moving forward. Dana kept our project on-time, on budget and the results are beautiful. We would highly recommend A Pickup Project to anyone.
— Kitchen renovation
After working with Dana and following her plan to streamline and downsize the furniture in our dining/kitchen area and our office, my home satisfaction has gone up 100 fold! Every day I walk down into my kitchen and dining room area and I am happy. The whole process made me see how suffocated I felt by that large furniture. Our house seems lighter and brighter and bigger and the flow is so much better. I don’t want to move anymore.
— Repurposing of Existing Space